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Local SEO

Own the map when customers search “near me.”

We optimise your Google Business Profile, build consistent citations, grow reviews and create location pages so you appear in the top three map results.

What’s included

Everything Google uses to rank local businesses.

Google ranks map results on relevance, distance and prominence. We improve the two you can control.

Google Business Profile

Categories, services, products, attributes, photos and weekly posts fully optimised.

Review strategy

A simple system to request reviews, plus response templates that build trust.

Citations & NAP

Consistent listings across directories, maps apps and industry sites.

Location pages

Unique pages for each area you serve, with LocalBusiness schema.

Local link building

Mentions from local news, associations, sponsors and partners.

Rank grid tracking

Map rankings tracked across a grid of points around your location.

Process

How it works

Local SEO moves faster than national SEO. Most profiles improve within the first 60 days.

  1. Week 1

    Audit

    Profile, citations, reviews and competitors in your area.

  2. Weeks 2–3

    Optimise

    Profile rebuilt, citations cleaned, location pages drafted.

  3. Month 2

    Reviews & links

    Review requests running and local mentions secured.

  4. Ongoing

    Grow

    Weekly posts, Q&A, photo updates and rank-grid reporting.

Explained

How Google decides who shows in the map pack

Google uses three factors for local rankings: relevance (how well your profile matches the search), distance (how close you are to the searcher) and prominence (reviews, links and overall reputation). You can’t move your building, so we focus on relevance and prominence.

Local SEO and AI assistants

When someone asks ChatGPT or Gemini for a local recommendation, the answer is often built from Google Business Profile data, reviews and directory listings. Strong local SEO also improves how AI tools describe your business.

Who this is for

  • Clinics & dentistsPatients choosing a provider nearby.
  • Restaurants & salonsWalk-ins and bookings from the map.
  • Home servicesPlumbers, cleaners and contractors serving an area.
  • Multi-location brandsConsistent visibility for every branch.
At a glance

Local ranking factors we work on

What we change, and why it moves map rankings.

FactorWhat we doImpact
Primary categoryChoose the most specific matching categoryHigh
ReviewsSteady flow of new reviews with responsesHigh
Profile completenessServices, hours, attributes, photos, postsMedium–High
NAP consistencyIdentical details across all listingsMedium
Location pageUnique, schema-marked page per areaMedium
FAQ

Questions people ask us

Straight answers. If yours isn’t here, ask us directly.

How long does local SEO take?

Many businesses see map ranking improvements within four to eight weeks after their Google Business Profile is optimised. Competitive areas may take three to six months.

Do I need a physical address for local SEO?

You need a verified address for a Google Business Profile, but service-area businesses can hide it and show the areas they serve instead.

Can you remove negative reviews?

We can flag reviews that break Google’s policies, but genuine reviews can’t be removed. We help you respond professionally and grow positive reviews.

Do you handle multiple locations?

Yes. We manage profiles, location pages and reporting for multi-location businesses.

Is local SEO different from regular SEO?

Yes. Regular SEO targets organic results for broad searches. Local SEO targets the map pack and location-based searches, with heavy focus on the Google Business Profile and reviews.

See where you rank on the map today.

Free local audit with a rank grid of your neighbourhood.

Book your free audit