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AI search optimization

When buyers ask AI, your name should be in the answer.

We make your brand easy for AI systems to understand, trust and quote, from Google AI Overviews to ChatGPT, Perplexity, Gemini and Copilot.

What’s included

Built for how AI systems read the web.

AI models favour clear entities, direct answers, original facts and corroboration from other trusted sites.

AI visibility audit

We test the questions your buyers ask across ChatGPT, Perplexity, Gemini and AI Overviews and record who gets cited.

Answer-first content

Pages rewritten so each section opens with a clear, quotable 40–60 word answer.

Schema & entity markup

Organization, Service, FAQ, HowTo and Person schema that defines who you are and what you do.

llms.txt & crawler access

An llms.txt file and robots rules so AI crawlers can find your key pages.

Original data & stats

Help publishing facts, benchmarks and expert quotes AI models prefer to cite.

Third-party mentions

Listings, reviews, PR and community answers that corroborate your brand.

Process

How it works

We measure AI share of voice before and after, so progress is visible.

  1. Week 1

    Benchmark

    Track 25–50 buyer questions and record which brands AI cites.

  2. Weeks 2–3

    Structure

    Schema, entity clarity, llms.txt and answer-first rewrites of key pages.

  3. Month 2

    Corroborate

    Mentions on directories, review sites, publications and forums.

  4. Ongoing

    Measure

    Monthly AI share-of-voice report and content refreshes.

Explained

Why AI search changes the rules

Traditional SEO competes for ten blue links. AI answers usually name a handful of brands and cite only a few sources. If you are not one of them, you are invisible for that question, even if you rank on page one.

What makes content citable

  • A direct answer near the top of the page
  • Specific facts, numbers and dates instead of vague claims
  • Clear authorship and a consistent brand entity across the web
  • Structured data that removes ambiguity
  • Fresh content with a visible last-updated date

This website uses the same techniques: every service page opens with a quick answer, includes FAQ schema and is listed in our llms.txt file.

Who this is for

  • Brands in considered purchasesHealthcare, finance, B2B, education and high-ticket services.
  • Category leadersProtect your position as buyers move to AI search.
  • Challenger brandsGet named alongside bigger competitors.
  • Content-rich sitesTurn expertise into citations.
At a glance

SEO vs AEO vs GEO

Three related disciplines with different goals.

GoalTypical surfaces
SEORank pages in organic resultsGoogle and Bing search results
AEOBe selected as the direct answerFeatured snippets, People Also Ask, voice assistants, AI Overviews
GEOBe mentioned and cited by AI modelsChatGPT, Perplexity, Gemini, Microsoft Copilot
FAQ

Questions people ask us

Straight answers. If yours isn’t here, ask us directly.

Is GEO replacing SEO?

No. GEO builds on SEO. AI systems still rely on well-ranked, crawlable, trustworthy pages, so strong SEO remains the foundation. GEO adds the structure, facts and third-party mentions that make your brand citable.

How do you measure AI visibility?

We track a fixed set of buyer questions across ChatGPT, Perplexity, Gemini and Google AI Overviews each month and record whether your brand is mentioned or cited, compared with competitors.

What is llms.txt?

llms.txt is a plain-text file at the root of a website that summarises the site and lists its most important pages for large language models. It is an emerging convention that helps AI tools find and understand your key content.

How long does AEO and GEO take to show results?

Answer-format and schema changes can appear in AI Overviews and snippets within weeks of re-crawling. Brand mentions in AI assistants usually take longer, often two to six months, because they depend on broader web signals.

Can you guarantee ChatGPT will recommend my business?

No one can guarantee AI outputs. We improve the signals AI models rely on and report transparently on how often you are mentioned.

Ask AI about your category. Are you in the answer?

Free AI visibility audit across ChatGPT, Perplexity, Gemini and AI Overviews.

Book your free audit